
Are you fucking kidding me?
Just like that, the mobile web has become a regular part of our daily lives.
And even still it’s nearly impossible to fathom just how important Apple’s App Store and Google’s App Marketplace truly are to the tech startup ecosystem and mobile web economy as a whole.
But one thing’s for certain. iPhone Developers are doing it wrong.
The irony of people calling web-based products and services “new media” is, of course, that the web has been mainstream for a decade now, and for the most part, the conventions and best practices of creating a profitable web based business have been cemented and understood for years.
You have two options: Charge for your software or stick advertisements on it. And if you stick advertisements on your software, you can give it away for free, and everyone’s happy, right? Wrong.
Web 1.0 fucked up royally.
Web 2.0 fucked up royally.
So why can’t anybody figure out how to make money on the internet?
Easy. They’re afraid to charge money for their software. It’s an ass-backward nuclear arms race, where the goal is zero rather than something, well, higher than zero.
And then came the App Store.
Not only can third party developers build upon a popular mobile platform, but the platform provider has built-in a business model.
This is the greatest time in history to be a small team building small, elegant, smart, simple software. Simply develop it, test it, and right away upload it to a vast audience of real people who are not only starving for more mobile software but also actually willing to pay real money for it, and it’s hard to not see that something huge has happened.
So why then, are we, the iPhone developers of the world, making the same mistakes that caused the stock market to crash at the turn of the millennium and caused startups to “actively pursue a business model” in Web 2.0? Are we really that sadistic? Or are we just afraid of money?
You see it happening with every idea that gains popularity in the App Store:
- Great application makes App Store debut at $1.99, rises to top 25 in popularity.
- Lesser application copies great application, charges $.99. Gets moderately popular but brings down the great application’s popularity.
- 5 copycat applications of the lesser application spring up for free.
- The application from step two lowers their price to free.
- The first great application lowers price to $.99, is ridiculed for not being free.
Reminder: Apple has baked in a business model to their sweet Apple pie.
Reminder: This is a good thing.
Reminder: 1 million installs of your free application equates to less money than 1 single install of your 99 cent application.
Reminder: Popularity != Revenue
Reminder: Revenue is good.
So please, enough with this arms race. Let’s start providing each other with more documentation, with more pointers, with more sample code, and with more frameworks that allow us to not only delight the consumer but also put real money into our pockets at the same time.
We have the unique opportunity as software providers to learn from the mistakes made by our industry in the past and to adapt. Apple’s practically giving us the golden key and a firm handshake.
And always remember: When you release copycat software on the App Store for free, you release copycat software on the App Store with Hitler.